It has got a 45 days frequency cap meaning a member can only receive one Message Ad from any company within 45 days. This helps you achieve a better open rate and CTR instead of sitting in the inbox of a passive LinkedIn account user. This gives the whole message a more personal touch and the whole experience more tailored to your audience.Īlso Message Ad is only sent to active LinkedIn members who are actually opening the app or browsing through the LinkedIn website. It allows you to input variables to dynamically generate the recipient’s first name and job title in the main content. LinkedIn Message Ad or more well known as Sponsored InMail is a very direct and a customised approach for you to reach your target audience. Where it appears: In your LinkedIn messaging inbox.Best for: Web conversion, lead generation.Some interesting examples can be found below. We have seen companies using Video Ad to showcase customer testimonials, new products offering and even getting key executives to share their insights about the market. The official view definition is 2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first. CTR of Video Ad is usually lower than Sponsored Content and Carousel Ad but instead, it is great at driving engagements to get likes, comments and share from your target audience.įor this format, you can be charged for clicks or views. However, when it comes to using Video Ad to drive for web visits, web conversion and lead generation, it might not be the best option. And with the launch of LinkedIn Video Ad in 2019, it gives companies a great way to increase their brand awareness as well as driving social engagements. Video is becoming more and more popular on social media with 92% marketers stating video is an important part of their strategy in 2020. For engagement or other objective, suggest using CPC) Available bid type: CPV or CPC (For awareness/views, suggest using CPV.Pretty much similar to Sponsored Content, you can incorporate LinkedIn lead gen form with the Carousel Ad as well and below are some creative examples for your reference. It decides either your ad is captivating enough for the audience to click on and ignore it. I have seen different brands and companies using it to promote the latest collection of products, showcasing multiple speakers for an event registration to breaking down key data from e-book into 5 images to attract download.įor this ad format, we usually suggest to use up to 4-5 images only as anything after that, no one is really going to click and see it. You name it and it can be tailored to whatever objective you throw at it. From awareness, engagement, web conversion to lead generation. With the options of having multiple images, it allows you to become more creative on how you can combine multiple carousel cards to tell a good story or create a compelling ad about your company. LinkedIn Carousel Ad is a very visually attractive ad format that LinkedIn offers. Best for: Awareness, engagements, web visit, lead generation, web conversion.We will talk more about the lead gen form at a later stage of this blog.īelow are some interesting Sponsored Content examples to show you what’s possible. If you are looking to do lead generation, you can even incorporate Sponsored Content with LinkedIn lead gen form which automatically fills out the form with data LinkedIn gets from the user’s profile. The only way you can tell it apart is from the little “Promoted” word right below the company name.Īlso it is extremely versatile so it can help you achieve different business objectives from driving engagements, getting people to your blogs/website, getting webinar registrations or e-book download. This ad format integrates seamlessly within the feed of your target audience as it looks exactly just like the organic content they normally see. All you need is an image banner, ad copies above and below the banner then you are set to go. LinkedIn Sponsored Content is by far the most widely used and most popular ad format on LinkedIn. Available bid type: CPM or CPC (Recommend to use CPC bid).Best for: Engagements, web visit, lead generation, web conversion.LinkedIn Single Image Ad Format – Sponsored Content
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